The Hailuoto Music Festival
Classical & Folk Music Festival
Production, Marketing, Website, Sponsorship Acquisition, & Video Production
Project Overview
The Hailuoto Music Festival is a one-of-a-kind, volunteer-driven festival held annually in Hailuoto since 2015. Its main focus is classical music, while it regularly features elements of folk and world music as well as contemporary works. The festival is organized by Oulunsalo Ensemble, with Sinikka Ala-Leppilampi and Markojuhani Rautavaara serving as its permanent artistic directors.
Over the years, the festival has featured both Finnish and international artists, with approximately 50 performers taking part each year. This is made possible through a unique pro bono model. The Hailuoto Music Festival continues to grow, maintaining its dedication to classical music and community engagement through innovation, creativity, and unwavering volunteer support.
Services Involved
Markus Vaara
Pianist, Répétiteur, Conductor
I first met Eero Karvonen at the reception after a piano recital. I was immediately impressed by his ability to discuss a wide range of topics with deep expertise. I wanted to get to know him and his way of thinking. That wish has come true: I have had the pleasure of working with Eero, especially in the field of music, for several years.
I have performed as a pianist, harpsichordist, organist, and conductor at the Hailuoto Music Festival, which he produces, as well as in concerts and tours of the Oulunsalo Ensemble orchestra. The organization and logistics of these events have been flawless; on a level usually reached only by large, publicly funded organizations made up of specialists from multiple fields.
Eero’s concert recordings have also been a great joy to me. His audio work makes everything sound natural, giving the listener the sensation of being in the same room with the live music. Even with large ensembles, his video editing precisely follows the drama of the music, revealing fine details.
In his work, Eero combines expertise and skill with a rare breadth. He is truly a one-man production company. I can warmly and without hesitation recommend him for any position or project.
Sami Junnonen
Concert Flautist
Eero Karvonen is synonymous with a meditative state in music recording. His ability to create a pleasant atmosphere and provide space for the performing musician’s artistry during a recording session is exceptional. The final production is always meticulous and refined.
Eero’s versatility also extends to the demanding field of cultural production. His ability to integrate various tasks results in a comprehensive and effective whole, reflecting his dedication and deep engagement in his field.
Yotam Baruch
Cello Soloist
Eero is a great example of how dedication and hands-on learning lead to genuine skill. At the Hailuoto Music Festival, he is a man of many hats: a recording engineer, an event producer, a PR agent, an interviewer, and last but not least a composer. With his vast musical and general education, Eero would be an invaluable asset to any organization that engaged his talents. He has my strongest support.
Nimrod Borenstein
Composer & Conductor, London
I had a wonderful week making music at the Hailuoto Music Festival from start to end. It was a pleasure to conduct the orchestra, while the producer Eero Karvonen did a fantastic job ensuring that our great work was recorded for posterity!
When the music magazine Gramophone asked me to recommend a recent video of me conducting of my music for their “Video of the Day,” I had no hesitation in proposing the video Eero had produced of the performance of my cello concerto at the festival.
Susanna Rigacci
Ennio Morricone's Primo Soprano
Professor of Vocal Technique, Italy
I encountered Eero Karvonen, the producer of the Hailuoto Music Festival, in 2018 when I was invited to perform a concert in the beautiful Church of Hailuoto. We recorded an interview in a lovely Nordic house and I still remember this moment with great pleasure.
During my stay I had the possibility to spend time with Eero and I was very impressed by his smart and strong personality and kindness. My stay in Hailuoto was amazing thanks to him and the perfect organization of the Festival!
Dhyani & Kristoffer Gylling
Violin-Piano Duo
We have had very good experiences working with Eero Karvonen as a sound engineer and producer. He is very efficient and a wonderful person to collaborate with!
François Pineau-Benois
Concert Violinist & Professor
Rachmaninoff Conservatory, Paris
I strongly support Eero Karvonen. He is an excellent audiovisual engineer and a talented composer. Working on projects with him and playing his music is always a pleasure.
Markojuhani Rautavaara
Singer-Songwriter & Artistic Director
The Hailuoto Music Festival
Eero is reliable, sticks to agreed schedules, and delivers quality work. I strongly recommend!
My Role & Contributions
I have been the festival’s executive producer since its inception, managing everything from budgeting and sponsorships to scheduling rehearsals. My company also provides additional support in various areas, ensuring the festival runs smoothly and is present online in the highest possible quality.
Design and Marketing
I have crafted the festival’s visual identity, including logos, websites, Facebook pages, advertising materials, and some photography. I also manage the festival’s social media profiles around the year.
Click on the image below to visit the festival’s website.
The Hailuoto Music Festival website © Eero Karvonen
You can follow the festival on social media via the following links.
Technical Production: Concert Videos & Artist Interviews
As the technical producer, I’ve handled high-quality concert recordings and artist interviews, many of which can be viewed on YouTube.
See All Concert Video Productions
See All Released Artist Interviews
Visuals & Motion Graphics
The visual elements are based on the Hailuoto Music Festival logo symbol which I animated in 2015. Since then, I’ve gradually refined the text animations to create a consistent, year-independent style for the videos. If you look closely, you may be able to distinguish slight marine elements in some of the animated templates below – if not, visit the YouTube channel to see the videos in high quality!
The Hailuoto Music Festival logo animated as displayed at the end of every video © Eero Karvonen
Motion Graphics Templates
Animated template for music title and credits © Eero Karvonen
Animated template for interviewee titles © Eero Karvonen
Animated template for interview questions © Eero Karvonen
Compositions
I’ve had the honor of contributing to the festival as a composer on several occasions:
2016: Abaroquenal: I. Andante (concerto grosso featuring didgeridoo and violin)
2017: Applausus Angelorum, Summer Festival, Duncker Debunker
2018: Abaroquenal Concerto (concerto grosso for didgeridoo, violin, and flute)
2024: Solace
Festivals Year by Year
Below is a detailed breakdown of my involvement in the festival. By clicking the image banners, you can open the corresponding year of the official festival website in a new tab (available in Finnish).
© Eero Karvonen, Estormiz (background, public domain)
The Hailuoto Music Festival (2015)
🎟️ Concerts: Organized 8.
🤝 Sponsorships: Secured 4 sponsors.
👤 Artists: Featured notable performers like Jorma Panula (conductor), Jonathan Roozeman (cello), Elja Puukko (baritone), Reijo Tunkkari (violin), Virve Karén (soprano), Marianne Tunkkari (soprano), Laura Röntynen (piano), Oskari Elomaa (cello), Jere Tulirinta (piano), Jyrki Kuusirati (trumpet), and dozens more.
💡 Creative Contributions: Participated in a humor sketch Little Red Riding Hood with Pekka Pehkonen.
📣 Marketing Initiatives: Launched the festival’s Facebook page and created the website after the festival, including a blog and essential details for the following year.
The gallery below features the official festival poster and the covers of all the concert booklets. In the first year, the festival had a separate booklet for each concert.
© Eero Karvonen, Anne-Maria Haapala (background)
The Hailuoto Music Festival 2016
🎟️ Concerts: Organized 13.
🤝 Sponsorships: Secured 17 sponsors.
👤 Artists: Introduced new performers, such as Erkki Rautio (cello), Matti Rantanen (accordion), Antal Mojzer (bassoon), Sini Rautavaara (soprano), Antto & Ilmari Tunkkari (cello), Joanna Hanhikoski (cello), Ida Tunkkari (violin), Joanna Broman (piano), Sari Rautio (piano), Eeva Havulehto (piano), Raimo Paaso (baritone), Senni Rantanen (singer-songwriter), Salonkylän pelimannit (folk band), Kari Blomster (troubadour), Gustavo Subida (tuba), Laura Vihreäpuu (harpsichord), Aila Knihtilä (soprano), alongside many others.
🎵 Compositional Debut: Abaroquenal premiered.
🎬 Production: Recorded most concerts, photographed the festival, and produced two artist interviews.
💡 Innovations: Enabled ticket preorders. Journalist Antti Karvonen debuted as our festival reporter.
See the program booklet below for detailed information about the festival, its performers, program, and sponsors (in Finnish). Since 2016, the festival has, by default, had an annual program booklet containing info on all the concerts.
Here are selected graphic works I created for print and web.
© Eero Karvonen
The Hailuoto Music Festival 2017
🇫🇮 Theme: Celebrated Finland’s 100 years of independence.
🎟️ Concerts: Organized 9.
🤝 Sponsorships: Secured 20 sponsors.
👤 Artists: Introduced Maurizio Colasanti (conductor), Gabriel Suovanen (baritone), Fabian Müller (composer), Pi-Chin Chien (cello), Ville Hiltula (bandoneon), Janne Tateno (violin), Markus Vaara (piano), Timo Ustjugov (organ), Ivana Francisci (piano & harpsichord), Suvi Tönkyrä Runsteen (violin), Philip Runsteen (viola), Weronika Skowrońska (viola), Teri Mantere (singer-songwriter), Arto Louhela (guitar), Lehtosaari + Korteniemi (indie folk duo), Jukka Jylli (double bass), Saari & Hyyrynen (baroque duo), Jaakko Kuusela (basso), among dozens of others.
🎵 Compositions: Three of my works were performed.
🎬 Production: Recorded most concerts, photographed the festival, and produced 7 artist interviews.
See the program booklet below for detailed information about the festival, its performers, program, and sponsors (in Finnish).
Here are selected graphic works I created for print and web.
© Eero Karvonen
The Hailuoto Music Festival 2018
🎟️ Concerts: Organized 11, including a mini-opera.
🤝 Sponsorships: Secured 13 sponsors.
👤 Artists: Introduced Susanna Rigacci (soprano), Jorma Hynninen (baritone), Unto (tango orchestra), Leonora Gennusa (soprano), Emilio Marcucci (basso), Rossana Di Federico (mime), Ilmari Räikkönen (piano), Bastiaan Anthonie Baaij (didgeridoo), Antonio Di Cristofano (piano), Jackie Shin (conductor), Isotta Colasanti (piano), Antti Ohenoja (marimba), Heikki Orama (basso), Anna Westerlund (cello), Katri Kyngäs (kantele), Pekka Elsilä (flute), Anne Somero (violin), Kokkolan Talkoopelimannit (folk band), Pertti Haipola (accordion), Teea Pospiech (recorder), Marjukka Hautajärvi (soprano), Laura Isola (piano), among dozens of others.
🎵 Compositions: Abaroquenal Concerto was premiered in the headline concert.
🎬 Production: Recorded most concerts and produced 8 artist interviews. Journalist Antti Karvonen worked as the interviewer in most of them.
See the program booklet below for detailed information about the festival, its performers, program, and sponsors (in Finnish).
Here are selected graphic works I created for print and web.
© Eero Karvonen, Anne-Maria Haapala (background)
The Hailuoto Music Festival 2019
🎟️ Concerts: Organized 10.
🤝 Sponsorships: Secured 13 sponsors.
👤 Artists: Introduced Mika Orava (piano), WaCava (flute trio), Aino Palosaari (cello), Silja Lassila (violin), Lasarus Blomster (composer), Tähtelän Dynamo (acoustic duo), Uolevi Haapala (singer-songwriter), Texas Roses (country band), Sonja Tuomela (violin), Mika Ryhtä (clarinet), Paulus Sipilä (countertenor), among dozens of others.
💡 Innovations: Delegated photography to social media executive Elisa Vesterbacka, introduced Hailuoto Masterclass, and reprogrammed the website core functionality for improved efficiency.
🎬 Production: Recorded most concerts and produced 6 artist interviews. Starting in 2019, I also took on the role of interviewer.
See the program booklet below for detailed information about the festival, its performers, program, and sponsors (in Finnish).
Here are selected graphic works I created for print and web.
© Eero Karvonen, Elisa Vesterbacka (background)
The Hailuoto Music Festival 2020
Adaptations: Due to COVID-19, all programs were recorded for online publication except for two unofficial live events with restricted audiences.
🤝 Sponsorships: Secured 11 sponsors.
👤 Artists: Introduced Anne-Mari Kanniainen (accordion), Sami Junnonen (flute), Eveliina Honkanen (viola), Jaakko Rahko (organ), Aino Liikanen (violin), Sofia Linnanmäki (violin), Henri Pigg (violin), among others.
💡 Innovations: Redesigned the website for dynamic artist bios and updated visual elements.
🎬 Concerts & Production: Produced 10 audiovisual concert experiences.
Here are selected graphic works I created for print and web. In 2020, we did not produce a physical booklet for the festival.
© Eero Karvonen, Elisa Vesterbacka (background)
The Hailuoto Music Festival 2021
🎟️ Concerts: Organized 12.
🤝 Sponsorships: Secured 8 sponsors.
👤 Artists: Introduced Aapo Häkkinen (harpsichord), Dimitre Marinkev (traverso), Teppo Lampela (countertenor), Roope Mäenpää (composer), Ilmari Mäenpää (composer), Susan Aho (singer-songwriter), TEMA String Quartet, Eeva Hartemaa (soprano), Petteri Lehikoinen (baritone), Lily-Marlene Puusepp (harp), TerwaTrio (sporano, clarinet, piano), Tatu Rönkkö (sound artist), Eija Ranta (movement artist), Jukka Ruohomäki (sound designer), Ants in the Pants (Irish folk duo), Duo Heikura-Hägg, Kusti Vuorinen (composer), Pauliina Kauppila (percussions), among dozens of others.
💡 Innovations: Assisted Elisa Vesterbacka with conducting several artist interviews published on social media during the festival. Facilitated on-site card payment systems for tickets.
🎬 Production: Recorded most concerts, produced 35 concert videos.
Here are selected graphic works I created for print and web. No official booklet was created for the festival in 2021.
© Eero Karvonen, Elisa Vesterbacka (background)
The Hailuoto Music Festival 2022
🎟️ Concerts: Organized 10.
🤝 Sponsorships: Secured 25 sponsors.
👤 Artists: Introduced François Pineau-Benois (violin), Margareta Haverinen Brandt (mezzosoprano), Päivi Kantola (soprano), Heidi Rahkonen (double bass), Seppo Torvikoski (composer), Päivi Heikura (singer-songwriter), SoLa (male choir), Joonas Vatjus (tenor/choir director), Taina Raittila (cello), Rällä Duo, Olli Seikkula (singer-songwriter), among dozens of other musicians.
📣 Marketing Initiatives: Started using Facebook ads.
💡 Innovations: Updated the website for better performance.
🎬 Production: Recorded most concerts, produced 17 concert videos and 3 artist interviews.
See the program booklet below for detailed information about the festival, its performers, program, and sponsors (in Finnish), as the festival fully returned to its normal after exceptional times.
Here are selected graphic works I created for print and web.
© Eero Karvonen, Elisa Vesterbacka (background)
The Hailuoto Music Festival 2023
🎟️ Concerts: Organized 14.
🤝 Sponsorships: Secured 23 sponsors.
👤 Artists: Introduced Piia Komsi (soprano), Dhyani Gylling (violin), Kristoffer Gylling (piano), Salonen & Stein (composer duo, sax & piano), Niina Mäkiharju (viola & accordion), Susila Heath (violin), Trio Heikura-Hägg-Saarela, PaReMPi Quartet (male ensemble), Jerry Ala-Leppilampi (singer-songwriter), Aku Leppilampi (guitar), Joonas Vapaavuori (cello), Niko Mäenalanen (harpsichord), Kati Valkama (gamba), Laura Kähkönen (traverso), Milla Koistinen (dance), among dozens of other musicians.
💡 Innovations: Created automated ticket reservation systems, and introduced streamlined sponsorship tracking systems.
🎬 Production: Produced 31 concert videos and 2 artist interviews. [Still in progress!]
See the program booklet below for detailed information about the festival, its performers, program, and sponsors (in Finnish).
Here are selected graphic works I created for print and web.
© Eero Karvonen, Elisa Vesterbacka (background)
The Hailuoto Music Festival 2024
🏆 Theme: Celebrated the 10th anniversary of the festival.
🎟️ Concerts: Organized 11.
🤝 Sponsorships: Secured 32 sponsors.
👤 Artists: Introduced Nimrod Borenstein (composer), Anu Komsi (soprano), Yotam Baruch (cello), Heikki Takkula (cello), Antti Myllyoja (composer, pianist), Jarno Vanhanen (composer), Francesco D’Angelo (classical guitar), Satu Kae (viola), Saara Metsäranta (poet), Lorenzo Leone (bassoon), Sofie Spanget Takkula (cello), Emma-Riina Aho (violin), Evgenia Karpova (violin), Anne-Maria Haapala (author in musical drama), Tuuli-Maaria Louhensalo-Lindström (dance), Annika Mikkola (piano), Annukka Loukola (singer), Väinö Tuonelan Österbotnicana Orkesteri (folk ensemble), among dozens of other musicians.
🎵 Compositions: Solace was performed.
💡 Innovations: Created a restricted artist information area on the website for streamlined and centralized communications.
🎬 Production: Produced several concert videos and 3 artist interviews. [Still in progress!]
See the program booklet / celebratory publication below for detailed information about the festival, its performers, program, and sponsors (in Finnish). This publication also features nearly 100 photos taken by various photographers at the festival over the years.
Here are selected graphic works I created for print and web.
