Image © Elisa Vesterbacka, Eero Karvonen

Jigsound

Royalty-free Music Label

Production, Management, Logo, Motion Graphics, Promo Videos, Software, & Website

2020

Project Overview

Launched in 2020 after four years of research and planning, Jigsound is my own library music label, merging my skills in music composition, arranging, and production within a scalable business model. Since its inception, I have meticulously produced multiple albums spanning various styles, creating music perfectly suited for licensing as background tracks by businesses and individuals alike.

My Role & Contributions

As the sole producer and head of Jigsound, I oversee the entire music production process from start to finish. My roles include researching market trends, composing, arranging, producing, and publishing music. Beyond the creative process, I also handle the business operations, such as managing metadata, navigating licensing requirements, distributing music to marketplace platforms, planning and executing marketing strategies, and designing album cover art for each release.

Visual Identity & Animations

The visual identity of Jigsound is based on sleek white monochrome “puzzle pieces” forming the Jigsound logo, with a clear and bold all-caps font for headings and a dark emerald green gradient background. In the realm of video, the pacing of visuals is clearly set to follow the rhythm in the music.

While I have ultimately created and produced everything you hear and see, Elisa Vesterbacka has contributed significantly to Jigsound’s identity and creative processes. She designed the Jigsound logo featuring its signature “jigsaw puzzle parts” concept, provided creative input for album and track titles, critically reviewed material, and assisted in designing some of the album cover art ideas.

The Jigsound "puzzle pieces" logo animation plays in its full glory at the beginning and end of the promo content © Eero Karvonen

The puzzle pieces of the Jigsound logo snap into place along a single axis in a lower-profile, small-format animation situated above other visual content © Eero Karvonen

Album Cover Art

Each album cover has been meticulously crafted with varying levels of custom graphics.

Website for Album Releases

To showcase the album relases, I designed and created a minimal but stylish website, which lists basic info along with the album cover art and streaming links. See the site by clicking the image below.

Info website for the Jigsound album releases © Eero Karvonen

Promo Videos

To promote Jigsound’s releases, I’ve produced numerous YouTube videos, creatively edited using free stock footage to align with each track’s tone and mood.

Jigsound promo video format with the logo animations © Eero Karvonen

Producing some animations involve more than stock footage: custom graphics need to be created and animated. This is an excerpt from a promo short for the music track "Twelve Days of Christmas (Chiptune)"© Eero Karvonen

Below you can see some special videos such as album ads and 3-hour specials.

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Watch all of our 50+ promo videos and hundreds of derivative short format videos on Jigsound’s YouTube Channel.

Social Media Posts

I’ve created social media graphics for posts on Instagram and Facebook in line with the Jigsound visual identity.

Custom Software: Catalog Manager

To streamline and automate the more repetitive aspects of the business, I developed a proprietary software tool, which I call the Jigsound Catalog Manager. Written in PyQt GUI framework in five months (just before the advent of LLMs!), this custom-built application uses a flexible JSON format to structure and manage albums and their metadata efficiently. Its features are detailed below.

Jigsound Catalog Manager

 

Need Music for Your Videos?

Look no further! Click the link below to browse the Jigsound webstore.